Gray is the New Green: Rock Your Revenues in the Longevity Economy
by Karen Sands
Gray Is the New Green examines the longevity economy and its implications for revenue growth. Karen Sands presents a business-focused perspective on demographic change, encouraging readers to recognize the opportunities created by longer lives and an expanding market shaped by aging consumers.
About This Book
Gray Is the New Green examines the relationship between longevity and revenue in a changing economy.
Focused on the longevity economy, the book presents its subject as an opportunity for businesses seeking to understand the impact of longer lives and demographic change.
Karen Sands offers a business-oriented perspective on recognizing and responding to the economic potential associated with an aging population.
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