Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation
by Nathan R. Furr, Paul Ahlstrom
Nail It then Scale It is an entrepreneurship guide focused on breakthrough innovation. Nathan R. Furr and Paul Ahlstrom explore the journey from shaping an idea and establishing its potential to managing and scaling innovation, offering a practical business perspective for entrepreneurs and innovation-minded professionals.
About This Book
Nail It then Scale It presents an entrepreneurship-focused approach to creating and managing breakthrough innovation.
The book centers on the progression from developing an idea to determining whether it works in practice.
It also addresses the challenge of scaling an innovation after its potential has been established.
Written by Nathan R. Furr and Paul Ahlstrom, this guide is aimed at entrepreneurs and others involved in innovation management.
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