Content Strategy 101: Transform Technical Content into a Business Asset
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Content Strategy 101: Transform Technical Content into a Business Asset

by Sarah S. O'Keefe, Alan S. Pringle

Business Education
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Content Strategy 101 introduces the idea of transforming technical content into a business asset. Written by Sarah S. O'Keefe and Alan S. Pringle, this introductory guide focuses on the connection between content strategy, technical communication, and broader business goals.

About This Book

Content Strategy 101 explores the relationship between technical content and business value.

The book is designed as an introductory resource for readers interested in content strategy.

Sarah S. O'Keefe and Alan S. Pringle focus on transforming content into a more purposeful organizational asset.

It may be useful to professionals seeking a business-oriented perspective on technical content.

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I will be using this book for: