International Retailing Theory and Research
International Retailing Theory and Research offers a focused look at retailing in an international context. Brenda Sternquist’s book is suited to readers seeking an academic perspective on the theories and research associated with global retailing.
About This Book
International Retailing Theory and Research is a work centered on retailing across international markets.
Written by Brenda Sternquist, the book focuses on the relationship between retailing theory and research.
Its subject makes it relevant to readers exploring international business, retail management, and academic study.
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