Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury
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Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury

by Pamela N. Danziger

Business
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Analyzes how changing consumer values are redefining luxury marketing strategies and brand approaches in today's market.

ISBN-13 9780981986944 ASIN 0981986943 Views 18 Publisher Paramount Market Publishing, Inc. Year 2011 Edition First Edition Format Paperback Product Group Book Pages 272 Created February 12, 2026 Updated October 11, 2026
About This Book

This book examines evolving consumer attitudes toward luxury goods and services.

It analyzes how new values are reshaping marketing approaches in the luxury sector.

The content focuses on strategic implications for luxury brands and marketers.

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I will be using this book for: