Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
Surge examines how businesses can identify changing consumer demand, respond to marketplace momentum, and strengthen their position within an industry. Mike Michalowicz offers a practical business perspective on timing, growth, and recognizing opportunities as markets shift.
About This Book
Surge focuses on the relationship between consumer demand and marketplace opportunity.
Mike Michalowicz presents a business-oriented perspective on timing, market movement, and recognizing when demand is changing.
The book is aimed at readers interested in riding marketplace trends and strengthening their position within an industry.
Its central themes include demand, timing, growth, and competitive business strategy.
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