Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

by David Maister

Business Self-Help
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In Strategy and the Fat Smoker, David Maister likens business strategy to quitting smoking or losing weight—obvious in theory but tough in practice. The book delves into why people and companies know what to do yet fail to execute, offering insights on building the discipline needed for real change and success. (48 words)

About This Book

Strategy and the Fat Smoker explores the challenges of implementing what is plainly evident yet difficult to achieve. Drawing parallels to personal habits like smoking or weight loss, the book addresses why professionals and organizations falter in following through on clear strategies.

David Maister uses relatable examples to highlight the discipline required for success. The narrative emphasizes that awareness alone is insufficient; sustained effort and commitment are essential to bridge the divide between intention and results.

This work serves as a practical guide for those seeking to overcome inertia in their professional lives. It encourages readers to confront the 'not easy' aspects of obvious choices with determination and accountability.

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I will be using this book for: