Corporate Storytelling: Planning and Creating Internal Communications
Corporate Storytelling: Planning and Creating Internal Communications explores how organizations can use structured storytelling to develop internal communications. Designed for readers interested in business communication, the book offers a focused introduction to planning and creating messages for audiences within a corporate setting.
About This Book
Corporate Storytelling focuses on planning and creating internal communications within organizations.
The book presents storytelling as a tool for business communication.
It may be useful to readers seeking guidance on developing clearer, more engaging internal messages.
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