Analytics for Customer Insights: A Non-Technical Introduction
Analytics for Customer Insights is a non-technical introduction to understanding customers through analytics. Written for business and marketing readers, it presents customer-focused analytical thinking in an accessible way, helping readers approach data and insight without needing an advanced technical background.
About This Book
Analytics for Customer Insights offers a non-technical introduction to the use of analytics in understanding customers.
The book is intended for readers who want to explore customer-focused analytics without requiring an advanced technical background.
Its focus connects analytical thinking with the practical goal of gaining clearer customer insights.
Written by Chuck Chakrapani PhD, this guide provides an accessible entry point for business and marketing readers interested in analytics.
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