When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
When Advertising Tried Harder explores American advertising during the sixties, a decade presented as the industry’s golden age. Lawrence Dobrow’s book offers a focused historical perspective for readers interested in advertising, business culture, creative communication, and the changing character of American popular culture.
About This Book
When Advertising Tried Harder examines American advertising in the sixties.
The book focuses on a period described as the golden age of American advertising.
It offers a historical perspective on advertising creativity, style, and industry practice during the decade.
Written by Lawrence Dobrow, this title suits readers interested in advertising history and twentieth-century American culture.
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