The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
by J.C. Louis, Harvey Z. Yazijian
The Cola Wars examines the global rivalry between the Coca-Cola Company and PepsiCo, Inc. Focused on the competition between two major beverage companies, this business and history title offers an account of one of the best-known corporate battles in the soft-drink industry.
About This Book
The Cola Wars explores the global battle between the Coca-Cola Company and PepsiCo, Inc.
Framed around the rivalry between two prominent beverage companies, the book presents a business-focused account of their competition.
Its subject connects corporate strategy, brand rivalry, and the history of the soft-drink industry.
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