Consumer Behavior and Economic Decisions (Zeitschrift fuer Psychologie - Journal of Psychology) (Zeitschrift Fur Psychologie)
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Consumer Behavior and Economic Decisions (Zeitschrift fuer Psychologie - Journal of Psychology) (Zeitschrift Fur Psychologie)

by Erich Kirchler, Erik Hoelzl

Psychology academic reference Consumer Behavior Economic Psychology
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Consumer Behavior and Economic Decisions brings together a psychology-focused perspective on how people behave as consumers and make economic choices. Published within the Zeitschrift für Psychologie / Journal of Psychology, this volume is suited to readers interested in consumer research, judgment, and decision-making.

About This Book

Consumer Behavior and Economic Decisions examines the relationship between psychological processes, consumer behavior, and economic decision-making.

This volume is presented as part of the Zeitschrift für Psychologie, also known as the Journal of Psychology.

It may interest readers studying psychology, economics, consumer research, and decision-making.

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I will be using this book for: