Built to Last
by Jim Collins, James C. Collins, Jerry I. Porras, Jerry I. Porras As
Built to Last reveals the core principles behind companies that achieve lasting success across generations.
About This Book
Built to Last examines what sets enduring companies apart from their competitors.
The authors analyze successful organizations to identify the principles that drive long-term performance.
Readers gain insight into the practices that help companies maintain success over decades.
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