Universal product code: Price removal and consumer behavior in supermarkets (MSU business studies)
Explore the effects of removing universal product codes and price labels in supermarkets on consumer behavior. This MSU Business Studies publication by Gilbert D. Harrell analyzes how such changes influence shopping patterns and retail efficiency in real-world settings.
About This Book
Universal Product Code: Price Removal and Consumer Behavior in Supermarkets is a scholarly work from the MSU Business Studies series. Authored by Gilbert D. Harrell, it investigates the effects of eliminating price labels associated with UPCs in retail environments.
The book focuses on supermarket contexts, analyzing how this practice alters consumer interactions with products and pricing information. It draws on empirical observations to explore behavioral responses in everyday shopping scenarios.
Through its detailed examination, the study contributes to understanding retail strategies and their implications for consumer decision-making processes.
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