Hospitality Sales and Marketing, 5th Edition
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Hospitality Sales and Marketing, 5th Edition

by James R. Abbey

Business Hospitality
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A practical resource covering core hospitality sales and marketing principles for students and industry professionals.

About This Book

Hospitality Sales and Marketing, 5th Edition provides foundational knowledge for professionals in the hospitality industry.

The text covers essential principles and practices used in hospitality sales and marketing.

Readers gain insight into effective strategies for promoting hospitality services and managing client relationships.

This edition is suitable for students and practitioners seeking to strengthen their understanding of hospitality business operations.

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I will be using this book for: