Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
An introduction to community-based social marketing that helps organizations design and evaluate programs to encourage sustainable behaviors and lasting environmental change.
About This Book
This book introduces community-based social marketing as a framework for promoting sustainable behaviors.
It outlines key steps for identifying barriers, selecting tools, and piloting programs that encourage environmentally responsible actions.
The approach combines insights from social psychology with practical marketing techniques to foster lasting change at the community level.
Readers will find guidance on designing, implementing, and evaluating initiatives that address real-world sustainability challenges.
Reviews
No reviews yet. Be the first to review this book!