Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
Fostering Sustainable Behavior, Third Edition offers an introduction to community-based social marketing and its application to sustainability. Written by Doug McKenzie-Mohr, the book examines how social marketing can support efforts to encourage environmentally responsible behavior and provides a foundation for understanding this community-focused approach.
About This Book
Fostering Sustainable Behavior, Third Edition introduces community-based social marketing as an approach to encouraging sustainable behavior.
The book focuses on the connection between social marketing and environmental sustainability.
It provides an introduction to the principles and practice of community-based social marketing.
This edition is written by Doug McKenzie-Mohr for readers interested in fostering lasting, environmentally responsible behavior.
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