The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients
by Herman Brodie, Klaus Harnack
The Trust Mandate examines the behavioural science behind trust in asset management. Herman Brodie and Klaus Harnack explore how asset managers can win and retain clients by understanding the behaviours and relationship dynamics that influence confidence, loyalty, and long-term client connections.
About This Book
The Trust Mandate explores the behavioural science of trust in asset management.
It focuses on how asset managers can win and keep clients by understanding the factors that shape trust.
Written by Herman Brodie and Klaus Harnack, the book connects client relationships with behavioural insight.
Its subject is relevant to professionals seeking a clearer understanding of trust and retention in the asset management industry.
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