Corporate Communication: A Guide to Theory and Practice
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Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen

Business Communication textbooks corporate management
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A practical guide exploring corporate communication theory and its application in organizational contexts for students and professionals.

About This Book

This book provides an overview of corporate communication concepts and frameworks.

It covers key theories and their application in organizational settings.

The content is designed for both academic study and professional reference.

Readers gain insight into communication strategies used by organizations.

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I will be using this book for: