The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
by David R. Yale, Andrew J. Carothers
The Publicity Handbook offers practical guidance on seeking media attention and developing effective publicity. Featuring insights from more than 100 journalists and public relations professionals, this new edition provides a broad perspective on how publicity coverage works and how readers can approach it more effectively.
About This Book
The Publicity Handbook presents guidance on pursuing publicity and media coverage.
Written by David R. Yale and Andrew J. Carothers, the book incorporates perspectives from more than 100 journalists and public relations professionals.
This new edition focuses on the inside knowledge and practices that can help readers better understand publicity work.
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