Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
Shalini Shankar examines how advertising agencies contributed to the creation of Asian American consumers. Focusing on the connections among marketing, identity, representation, and consumer culture, this study offers a focused perspective on advertising diversity and its cultural significance.
About This Book
Advertising Diversity explores the relationship between advertising agencies and the creation of Asian American consumers.
Shalini Shankar examines how marketing practices engage with Asian American identity and representation.
The book connects advertising to broader questions about consumer culture and cultural diversity.
It offers a focused study for readers interested in advertising, business, sociology, and Asian American studies.
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