Kids Rule!: Nickelodeon and Consumer Citizenship (Console-ing Passions)
A critical study of Nickelodeon and its role in shaping children's consumer culture, media citizenship, and commercial identity in the United States.
About This Book
Kids Rule! examines the rise of Nickelodeon as a major force in children's media and marketing.
The book analyzes how the network positioned children as active consumers within popular culture.
It explores broader questions of media, citizenship, and commercial influence on young audiences.
Through case studies, the work highlights the intersection of entertainment, branding, and youth identity.
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