The Business of Television
by Ken Basin
The Business of Television examines television from a commercial and industry perspective. Written by Ken Basin, it offers readers a focused introduction to the business side of the medium, making it relevant to students, professionals, and anyone seeking broader context about television and its place in the media landscape.
About This Book
The Business of Television explores television through a business and industry-focused lens.
It is suited to readers seeking an introduction to the commercial side of television and the structures surrounding the medium.
Ken Basin provides a perspective for anyone interested in how television functions as an evolving business.
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