Persuasion : Social Influence And Compliance Gaining, 5Th Edn
by Gass Seiter
A foundational text exploring the theories and research behind persuasion, social influence, and compliance gaining for students and professionals.
About This Book
This book examines the core theories and research findings related to persuasion and social influence.
It covers key concepts in compliance gaining and the processes by which individuals influence one another.
The text is designed for students and professionals seeking a foundational understanding of these topics.
Readers will encounter established frameworks and empirical studies that inform the field.
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