Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop, 15)
by Henry Jenkins, Sam Ford, Joshua Green
Spreadable Media explores how content circulates through networked culture and how sharing can shape both meaning and value. Henry Jenkins, Sam Ford, and Joshua Green examine media distribution, audience participation, and the cultural practices that influence what travels across connected communities.
About This Book
Spreadable Media examines how media moves through networked culture and why some content travels more widely than other content.
The book considers the creation of value and meaning within systems shaped by sharing, circulation, and audience participation.
It offers a focused study of media practices in the context of contemporary digital and networked culture.
Written by Henry Jenkins, Sam Ford, and Joshua Green, the book is part of the Postmillennial Pop series.
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