Body Panic: Gender, Health, and the Selling of Fitness
This study investigates how fitness marketing constructs gender norms and influences ideas about health and the body.
About This Book
Body Panic explores the ways fitness culture promotes specific body ideals and links them to gender expectations.
The book analyzes how media and marketing shape public understanding of health and physical appearance.
It considers the social pressures created by the commercialization of fitness products and services.
Readers gain insight into broader cultural messages about bodies, gender, and wellness.
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