Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
by Mike Smith
Targeted explores how technology is revolutionizing advertising and changing the ways companies reach consumers. With a focus on targeted marketing and evolving communication methods, it provides a broad overview of the forces reshaping the relationship between businesses, advertising, and their audiences.
About This Book
Targeted examines the changing relationship between technology and advertising.
The book focuses on how companies reach consumers in an increasingly technology-driven marketplace.
It offers a broad exploration of targeted marketing and the evolving methods used to connect businesses with audiences.
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