Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.
Selling Above and Below the Line explores how to present sales proposals to both senior executives and management. William Miller’s guide focuses on communicating effectively, building organizational support, and securing agreement throughout the buying process. It is intended for sales professionals seeking a broader approach to winning important deals.
About This Book
Selling Above and Below the Line focuses on winning support for sales proposals throughout an organization.
The book addresses communication with senior executives and management.
It offers a framework for presenting ideas, building internal agreement, and moving toward a successful sale.
Designed for sales professionals, the book emphasizes organizational alignment as part of the selling process.
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