Real Influence: Persuade Without Pushing and Gain Without Giving In
by Mark Goulston, Dr. John Ullmen
Discover how to persuade without pushing and achieve your goals while maintaining trust and positive relationships with others.
About This Book
Real Influence offers practical guidance on persuasion techniques that respect both parties involved.
The book emphasizes building genuine connections rather than relying on manipulation or high-pressure tactics.
Readers will discover strategies for gaining cooperation while preserving trust and goodwill.
Mark Goulston and Dr. John Ullmen share insights drawn from their professional experience in communication and influence.
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