Real Influence: Persuade Without Pushing and Gain Without Giving In
by Mark Goulston, Dr. John Ullmen
Mark Goulston and Dr. John Ullmen present an approach to persuasion built around influence rather than pressure. Real Influence: Persuade Without Pushing and Gain Without Giving In is suited to readers seeking practical perspectives on communication, cooperation, and achieving better outcomes without abandoning their principles.
About This Book
Real Influence: Persuade Without Pushing and Gain Without Giving In explores the idea of influencing others without relying on pressure.
Written by Mark Goulston and Dr. John Ullmen, the book focuses on persuasion as a constructive, people-centered process.
Its title highlights a balanced approach: making progress while avoiding unnecessary confrontation or giving in.
This is a practical choice for readers interested in communication, persuasion, and professional relationships.
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