Building a Winning Sales Force: Poweful Strategies for Driving High Performance
by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Building a Winning Sales Force offers practical guidance for creating, managing, and strengthening a high-performing sales organization. The book focuses on powerful strategies for improving sales effectiveness, supporting performance, and driving business results, making it a useful resource for sales leaders and business professionals.
About This Book
Building a Winning Sales Force focuses on strategies for creating and sustaining high performance in sales organizations.
The book addresses the development and management of an effective sales force, with attention to practical approaches for improving results.
It is written for readers seeking guidance on sales leadership, performance, and organizational effectiveness.
The authors present the subject as a strategic business challenge, offering a framework for driving stronger sales performance.
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