Media Economics: Understanding Markets, Industries and Concepts
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Media Economics: Understanding Markets, Industries and Concepts

by Alan B. Albarran

Business Communication Media Economics
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Media Economics: Understanding Markets, Industries and Concepts provides a focused exploration of the economic principles connected to media markets and industries. Written by Alan B. Albarran, this resource introduces key concepts for readers studying or seeking a clearer understanding of media economics.

ISBN-13 9780813821245 ASIN 081382124X Views 89 Publisher Wiley-Blackwell Year 2002 Edition 2 Format Paperback Product Group Book Pages 240 Adult No Created February 09, 2026 Updated September 18, 2026
About This Book

Media Economics: Understanding Markets, Industries and Concepts examines the economic dimensions of media.

The book focuses on markets, industries, and core concepts within the field of media economics.

It offers a focused resource for readers seeking to understand how economics relates to media.

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I will be using this book for: