What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless
Steve Adubato examines crisis communication at its most effective, ineffective, and bewildering. With attention to the decisions and messages that shape public responses, this book offers a practical perspective for readers interested in leadership, business, media, and communicating under pressure.
About This Book
What Were They Thinking? explores the challenges of crisis communication and the consequences of responding well, poorly, or without adequate judgment.
Steve Adubato examines the choices and communication approaches that shape how crises are handled and understood.
Useful for readers interested in business, leadership, media, and public communication, this book focuses on practical lessons from crisis response.
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