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Made to Stick: Why Some Ideas Survive and Others Die

by Dan Heath Chip Heath

Business Psychology

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This book examines why certain ideas capture attention and persist while others are quickly forgotten.

ISBN-13 9780812982008 ASIN 0812982002 Views 56 Publisher Random House Trade Paperbacks Year 2010 Edition First Edition Format Paperback Product Group Book Pages 323 Adult No Created February 22, 2026 Updated September 12, 2026

About This Book

Explore the principles that make ideas memorable and impactful.

Learn how to craft messages that resonate and endure.

Understand the factors that influence idea survival in communication.

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Made to Stick: Why Some Ideas Survive and Others Die

About This Book

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