The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

by Adrian J. Slywotzky, David J. Morrison, Bob Andelman

Business
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The Profit Zone examines how strategic business design can shape a company’s path toward future profits. Written by Adrian J. Slywotzky, David J. Morrison, and Bob Andelman, this business title is intended for readers interested in management, strategy, value creation, and long-term commercial opportunity.

About This Book

The Profit Zone focuses on strategic business design and its relationship to future profitability.

Adrian J. Slywotzky, David J. Morrison, and Bob Andelman present a business-oriented exploration of how organizations can approach commercial success.

The book is suited to readers interested in strategy, management, business models, and the economics of creating value.

Its central subject is the search for sustainable profit opportunities through thoughtful business planning and design.

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I will be using this book for: