Uplift: The Bra in America
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Uplift: The Bra in America

by Jane Farrell-Beck, Colleen Gau

History Fashion
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This book traces the history and cultural impact of the bra in America, examining how design, marketing, and social change shaped its development throughout the twentieth century.

ISBN-13 9780812218350 ASIN 0812218353 Views 65 Publisher University of Pennsylvania Press Year 2002 Format Paperback Product Group Book Pages 264 Created March 30, 2026 Updated August 17, 2026
About This Book

Uplift: The Bra in America explores the evolution of this essential garment through the 20th century.

The authors examine how social changes, technology, and fashion trends influenced bra design and marketing.

Based on extensive research, the book provides insight into the garment's role in women's lives and American culture.

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