What a Character!: 20th Century American Advertising Icons
by Warren Dotz, Jim Morton, John William Lund
What a Character! surveys the memorable personalities of 20th-century American advertising. Warren Dotz, Jim Morton, and John William Lund look at the commercial characters that became recognizable symbols, offering an accessible reference for readers interested in advertising, marketing, design, and popular culture.
About This Book
What a Character! examines 20th-century American advertising icons and their lasting presence in popular culture.
The book focuses on the recognizable characters created to represent products, companies, and advertising campaigns.
Warren Dotz, Jim Morton, and John William Lund present a reference-oriented survey of these influential commercial personalities.
It offers readers an accessible way to consider how advertising characters became familiar symbols of American consumer culture.
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