Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics (Voices of the South)
by Robert Mann
Robert Mann explores Lyndon B. Johnson, Barry Goldwater, and the advertisement identified with a major shift in American political communication. Part of the Voices of the South series, this book considers how campaign messaging can influence political history and public understanding.
About This Book
Daisy Petals and Mushroom Clouds examines Lyndon B. Johnson, Barry Goldwater, and a political advertisement that changed American politics.
Robert Mann presents the subject within the historical and political context of the Voices of the South series.
The book focuses on the relationship between presidential campaigns, political messaging, and American public life.
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