Consumer Psychology (Journal of Consumer Psychology)
Consumer Psychology offers a subject-focused resource for readers interested in the study of consumers and consumer behavior. Associated with the Journal of Consumer Psychology, it may support exploration across psychology, business, marketing, and related academic disciplines.
About This Book
Consumer Psychology presents material centered on the study of consumers and consumer behavior.
Identified as part of the Journal of Consumer Psychology, this title is suited to readers seeking subject-focused academic content.
Its emphasis makes it relevant to psychology, business, marketing, and related fields concerned with understanding consumers.
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