A Cognitive Psychology of Mass Communication (Lea's Communication Series)
by Richard Jackson Harris, Fred W. Sanborn
A comprehensive look at cognitive psychology applied to mass communication, covering attention, memory, and persuasion in media.
About This Book
This book examines the psychological mechanisms involved in processing mass communication content.
It covers key theories and research findings on attention, memory, and persuasion in media contexts.
The text provides an overview of how individuals interpret and are influenced by various media forms.
Readers gain insight into the cognitive aspects of media consumption and its broader effects.
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