A Cognitive Psychology of Mass Communication
by Richard Jackson Harris, Fred W. Sanborn
A comprehensive look at cognitive psychology applied to mass communication, covering attention, memory, persuasion, and media effects.
About This Book
This book examines the psychological mechanisms involved in processing mass communication.
It covers key theories and research on attention, memory, and persuasion in media contexts.
Readers gain insight into how cognitive factors influence the effects of television, news, and advertising.
The text integrates findings from psychology and communication studies to explain media impact.
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