Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Anita Elberse reveals how entertainment giants drive profits by betting big on blockbuster projects across film, music, television, and publishing.
About This Book
Blockbusters explores the strategies behind major entertainment successes across film, television, music, and publishing.
The book analyzes how leading companies allocate resources to high-budget projects in pursuit of large-scale returns.
Elberse draws on industry data and case studies to illustrate patterns in risk-taking and audience engagement.
Readers gain insight into the economics that shape content creation and distribution at the highest levels.
Reviews
No reviews yet. Be the first to review this book!
Write a Review
I will be using this book for:
2 total votes