The Father of Spin: Edward L. Bernays and The Birth of Public Relations
by Larry Tye
Larry Tye’s The Father of Spin examines Edward L. Bernays and the emergence of public relations. Combining biography with historical perspective, the book focuses on a figure associated with shaping communication, publicity, and public influence, making it relevant to readers of business, media, and modern history.
About This Book
The Father of Spin examines Edward L. Bernays and his connection to the birth of public relations.
Larry Tye presents a focused account centered on a notable figure in communication and public influence.
The book offers historical and biographical context for understanding the development of public relations.
It is suited to readers interested in media, business, communications, and modern history.
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