Rebranding Islam: Piety, Prosperity, and a Self-Help Guru (Studies of the Walter H. Shorenstein Asia-Pacific Research Center)
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Rebranding Islam: Piety, Prosperity, and a Self-Help Guru (Studies of the Walter H. Shorenstein Asia-Pacific Research Center)

by James Hoesterey

Religion Sociology asian studies
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A study of how an Indonesian Islamic leader rebranded piety and prosperity through self-help teachings and media strategies.

ISBN-13 9780804796378 ASIN 0804796378 Views 116 Publisher Stanford University Press Year 2015 Edition 1 Format Paperback Product Group Book Pages 292 Adult No Created April 16, 2026 Updated July 27, 2026
About This Book

This book examines the transformation of Islamic authority in contemporary Indonesia through the figure of a self-help guru.

It analyzes how religious messages are adapted to modern consumer culture and economic aspirations.

The study draws on extensive fieldwork to trace the rise of a new form of Islamic branding and public piety.

Readers gain insight into the intersection of faith, media, and market forces in Southeast Asia.

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