Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)
Improving Survey Questions: Design and Evaluation offers a focused introduction to designing and assessing survey questions. Written by Floyd J. Fowler for the Applied Social Research Methods series, it is a useful resource for readers seeking to strengthen survey research practice and produce clearer, more informative data.
About This Book
Improving Survey Questions: Design and Evaluation focuses on the development of effective survey questions.
The book addresses both question design and the evaluation of questions, connecting these activities within applied social research.
It is part of the Applied Social Research Methods series and is suited to readers interested in conducting or studying survey research.
Floyd J. Fowler presents the subject as a practical research-methods topic for improving the quality and usefulness of survey information.
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