Media Advocacy and Public Health: Power for Prevention
by Lawrence Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon
A guide to leveraging media advocacy for advancing public health goals and supporting prevention initiatives through strategic communication.
About This Book
Media Advocacy and Public Health examines the role of strategic communication in shaping health policy and community outcomes.
The authors outline approaches for using media to highlight health issues and influence decision makers.
Emphasis is placed on prevention, equity, and building coalitions that amplify public health messages.
Readers gain insight into practical tactics for framing stories and engaging audiences effectively.
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