Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising
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Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising

by Roberta J. Newman

Business Sports History
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A historical look at the relationship between baseball and advertising, tracing how commercial interests have influenced the sport and its cultural presentation over time.

About This Book

Here's the Pitch examines the intersection of baseball and advertising throughout American history.

The book highlights how commercial interests have shaped the sport and its presentation to the public.

It draws on historical examples to illustrate changes in marketing and media related to baseball.

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I will be using this book for: