Laws of Media: The New Science
by Marshall Mcluhan, Eric Mcluhan
Laws of Media: The New Science by Marshall McLuhan and Eric McLuhan outlines a new framework for analyzing media's profound influences on human perception and society. Through tetrad principles, it reveals patterns in how technologies extend, retrieve, and transform our world, offering timeless perspectives on communication evolution.
About This Book
Laws of Media: The New Science presents a systematic approach to understanding media as extensions of human faculties, developed by the renowned media theorist Marshall McLuhan in collaboration with his son Eric McLuhan.
The book introduces tetrad laws that probe how media retrieve, reverse, obsolesce, and enhance aspects of culture and society.
As a used book in good condition, it offers accessible insights into the evolving science of media analysis.
This work builds on McLuhan's legacy, providing tools for examining technological impacts without prescribing outcomes.
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