Communication Theories: Origins, Methods, and Uses in the Mass Media
by Werner J. Severin, James W. Tankard
Communication Theories: Origins, Methods, and Uses in the Mass Media introduces the origins, methods, and applications of communication theories. With a focus on mass media, the book provides a structured foundation for students and readers seeking to understand how communication is studied and interpreted.
About This Book
Communication Theories: Origins, Methods, and Uses in the Mass Media examines major ideas used to understand communication.
The book focuses on the origins of communication theories and the methods associated with studying them.
It also considers how these theories are used in the context of mass media.
Written by Werner J. Severin and James W. Tankard, this title is suited to readers exploring communication and media studies.
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