Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
Digital Marketing Analytics offers an accessible introduction to understanding consumer data in a digital world. Chuck Hemann and Ken Burbary explore the connection between marketing, measurement, and analysis, helping readers approach digital information with greater clarity and use it to inform business decisions.
About This Book
Digital Marketing Analytics focuses on making sense of consumer data within a digital business environment.
Written by Chuck Hemann and Ken Burbary, the book connects digital marketing with analytics and informed decision-making.
It is suited to readers seeking a clearer understanding of how consumer information can support marketing analysis and business strategy.
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