Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
Your Brand, the Next Media Company examines how organizations can use a social business strategy to create better content, improve marketing, and strengthen customer relationships. Michael Brito presents a practical perspective on aligning brand communication with the changing role of social media and customer engagement.
About This Book
Your Brand, the Next Media Company explores the idea of treating a brand as a media company in the modern business environment.
Michael Brito focuses on how a social business strategy can support stronger content development and more effective marketing.
The book also considers the role of social business in building deeper relationships between brands and their customers.
It offers a strategic perspective for readers interested in connecting content, marketing, social media, and customer engagement.
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