Managing a Public Relations Firm for Growth and Profit, Second Edition
by A. C. Croft
A practical resource offering strategies for managing a public relations firm, with emphasis on sustainable growth and profitability.
About This Book
This book provides guidance on managing a public relations firm with a focus on achieving growth and maintaining profitability.
It covers essential business practices relevant to PR agency operations and management.
The content is based on established principles for running service-based firms in the communications industry.
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